rational appeal

常见例句

The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
Message appeals have positive impact on advertisement attitude, especially, rational appeal functions better than emotional message appeal.
讯息诉求对广告态度有显著影响，以理性诉求较佳。
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The harmonious rural culture is the rational appeal of contemporary rural multicultural choices.
＂和谐＂是当代农村多元文化选择的理性诉求。

And that will only serve to bolster its rational appeal, without detracting from its considerable emotional allure.
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However, to come full circle, the industry creates and markets products designed to appeal to investor desires, rational and irrational.
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