ambush marketing

基本解释

This was just one of 18 examples of ambush marketing at Euro 2008 identified by researchers at Coventry University Business School.
这仅仅是在本届欧洲杯上考文垂大学商学院所确认的18种“伏击营销”例子中的一个。
Ambush marketing—piggy-backing on a big sporting event by non-sponsors—has grown steadily since the practice burst out of bounds a decade ago.
埋伏式营销——即非赞助商借大型体育赛事推广自己的品牌——自10年前突破界限以来一直在稳步增长。
The hats were an “ambush marketing” campaign, in which companies try to promote their brands at sporting events without paying sponsorship fees.
这顶帽子就是一种“伏击营销”行为，因为发放帽子的公司没有支付相关赛事的赞助费以此取得赞助商资格，但他们仍然设法在比赛中宣传其品牌。

Why does the IOC and the LOCOG take ambush marketing so seriously?
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
But plenty of non-sponsors will attempt to correlate their brand with the Games, which is widely known as ambush marketing—something the IOC and LOCOG take very seriously.
FORBES: Olympic Hurdles For Advertisers: The Games' Unique Rules And Restrictions
Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)

埋伏营销
This paper focuses on the ambush marketing activities and strategies applied by Li-Ning Company during the 2008 Beijing Olympic Games.
本文重点研究李宁品牌在2008年北京奥运会的埋伏营销活动与策略。
体育
埋伏营销
Based on the analysis of its meaning，forms and the impact，the article introduced the legal regulations in other countries，involved the legislative，judicial and law enforcement measures，then gave the Beijing Olympic Games an advice on the legal regulatory system against ambush marketing.
文章针对奥运会市场推广中出现的“埋伏营销”现象，在分析埋伏营销涵义、表现形式、产生原因以及影响基础上，介绍了世界各国规制埋伏营销的立法、司法以及执法措施，并对北京奥运会应当如何规制和打击埋伏营销提出了法律建议。
法学
隐性市场行为